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Pitching for Business£ 3951 dayLondon  20th   

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Course ID: 1207
 Trainer ID: 528

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Please See Below For Course Information On 'Pitching for Business'



Overview

How clients decide which agency to choose. The criteria that
they use to compare rival pitches.
How the best organisations around the world are structuring
their PR. The effect that this has on their use of agencies. The
implications that this holds for the small agency.

Structuring a Pitch:
How to put together a pitch that addresses the concerns of
the client. How to recognise when the terms of the brief are
not, in fact, what the client is looking for.
Understanding the politics of pitches. Knowing where they
tend to be won and lost.

The Tactics of Pitching:
How to present your proposals. How many people to field.
When to present your report. How much creativity to put
into your pitch.

How to survive mistakes. Making allowance for inaccurate
briefs. Setting expectations for future fee upgrades.

Delegates work in small groups to prepare a pitch for a
fictitious account. This draws together all the elements of the
day. It exposes any misunderstandings in the privacy of the training

Who is it for?

A one day workshop on
the four stage process by which
PR account pitches are won and lost.

Pitching for Business deals with winning PR business pitches on
a profitable basis. It focuses on one part of our course on
Developing the Small Consultancy.

Some of the planning concepts outlined are covered in detail,
at the top level, on Developing PR Strategy and, at the individual
PR campaign level, on Managing PR Campaigns.

Each course is self-contained. They can be taken in any order.

What will I learn?

Delegates focus on the vital task of winning new business. They hear what clients are really looking for in a PR pitch. They learn how to structure a pitch to minimise its cost, in both time and money.
This workshop addresses the sales process, not presentation skills.

• Recognise what prospects are actually looking for.
• Deliver pitches that minimise the creative work given away
• Keep the flexibility needed to adjust fees should reality differ from brief.
• Structure a news story

How will I be assessed?

A Certificate of Attendance available on request.

Address

Business Design Centre
52 Upper Street
Islington
LONDON
N1 0QH

Travel Information

Details can be found on henshallcentre.com

Additional Notes

Our website shows:

Terms of Business,

EarlyBird discounts, SuperSaver prices and all course details.

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