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Course ID: 1143
 Trainer ID: 528

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Please See Below For Course Information On 'Managing Corporate Affairs'



Overview

What are Corporate Affairs and Why do they Matter?

The interface with public affairs, PR and other parts of the
communications mix. The role of government and the whole
legislative process.

Barriers to good stakeholder relations.

Understanding your Stakeholders:

The stakeholder map. Who are your stakeholders? The view
from government. How EU, national, local and regional
government works.

Practical tips for influencing MEPs, MPs, Lords, your local
politicians, civil servants, arms-length bodies and others.

Developing your Corporate Affairs Strategy:

Building an accurate picture. Auditing your stakeholders.
Developing influencing skills and activities.

Measuring your effectiveness.

The role of the media in corporate affairs.

Joint Lobbying and Corporate Affairs:

Creating coalitions of interest. Ground rules for working
together.

The impact of joint ventures on branding, PR and internal
communications.

Who is it for?

A practical one-day workshop on managing corporate affairs
and stakeholder relations.

It is for senior in-house PR executives or consultants
who are new to managing corporate affairs.

Joint Lobbying and Corporate Affairs:
Creating coalitions of interest. Ground rules for working
together.

The impact of joint ventures on branding, PR and internal communications.

What will I learn?

Delegates gain a clear understanding of the process of managing corporate affairs and stakeholder relations.

They learn how to identify stakeholders and develop a corporate
affairs policy.

They are shown examples of successful joint initiatives and partnership working.

• Develop a corporate affairs strategy

• Identify stakeholders, including arm slength bodies and civil servants as well as politicians

• Understand how local, regional, national and EU government works

How will I be assessed?

A Certificate of Attendance available on request.

Address

Business Design Centre
52 Upper Street
Islington
LONDON
N1 0QH

Travel Information

Details can be found on henshallcentre.com

Additional Notes

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