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Course ID: 117135
 Trainer ID: 528

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Please See Below For Course Information On 'Sharpen Your Writing Skills'



Overview

A clear definition of what is needed from professional writers
in public relations. Understanding the psychology of the
reader. Communicating through repetition and signposting.
Writing for the skimmer.

Writing to a Brief:
How to write to a target word count. Adapting styles.
Handling time pressures. Creating inspiration.

Practical Exercises:
Delegates work individually on a portfolio of tasks with
individual coaching input from the tutor(s). Because of
the diversity of computer and software types, no word
processing technology is supplied. Delegates who can no
longer relate to paper may, if they wish, bring their own
computer to use on the course. At the end of the morning
there is a group feedback session to share lessons learned.
The afternoon session repeats the morning format.

Course Summary:
Delegates finish the day in open forum. They prepare a
writing “workout” programme to build writing practise into their working lives.

Who is it for?

A practical one-day writing workshop for experienced writers
looking to improve existing writing skills.

The course offers a minimum of formal tuition
and a maximum of practical coaching

What will I learn?

Delegates work to develop their ability to write quality copy under pressure of time.

The workshop primarily involves intense practice. It emphasises the professional skill of being able to adapt writing style to the demands of a brief.

Delegates work to produce a portfolio of written material, including news releases, articles, news stories and briefing papers.

• Produce quality copy to a deadline
• Adapt writing styles to the demands of the job
• Write for purpose not for pleasure

How will I be assessed?

A Certificate of Attendance available on request.

Address

Business Design Centre
52 Upper Street
Islington
LONDON
N1 0QH

Travel Information

Details can be found on henshallcentre.com

Additional Notes

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