Editorial/Publication Courses

 

How To Contact The Trainer About This Public / Open Course


Thank you for using our site to search for training courses. We list courses for over 1200 different training organisations and we hope that you will find a course that matches your individual training needs. Please get in contact with us if there is anything else that we can do for you. Also, where possible please mention us at Underoak when speaking to any of the trainers listed on our site. It really helps us.

To send an email enquiry: Click Here To Request Information For Free

You will be sent an email with the full contact details for the trainer.

To contact the trainer by telephone:
Please call the trainer between 9am - 5pm GMT (Mon - Fri)


To visit the website of the trainer:


Please do mention us at Underoak Training Index when speaking to the trainer.

We are a small business and are keen to support the MacMillan Cancer Charity. We will donate 25 pence to them each time you submit an email enquiry through us (max £1.00 donated per person per day - excl Medical courses which we list for free). Your use of our site helps us to do this. Thank you for your help.

Please See Below For Course Information On 'The Copywriter'



Overview

The dictionary defines a copywriter as a person who writes the text of advertising or marketing material. This is true enough, but it gives no sense of the craft and creativity that goes into writing effective copy.

In our daily lives we are surrounded by copy. It's on television and the radio, in newspapers, on the Internet and in junk mail. Most of it we ignore, but some of it we respond to. Why do we react to those few messages in a million? The answer is that they combine the five principles of effective copywriting. On this course you will learn how to apply these principles to make your own copy clear and compelling.

Along the way you will discover why a Brigadier's campaign slogan lost him the Brazilian election, and why journalists on local radio imagine a listener called Edna.

You will get a useful manual too, packed with tips and techniques, and a full year of free support, to help you build your skills.

Who is it for?

This detailed copywriting course is for business people who are required to write sales, marketing or promotional materials, working in areas such as marketing and advertising agencies, in-house marketing departments, publications or communications.

What will I learn?

You will learn how to hook a reader, keep them and secure their order. In short, you will learn to write effective copy.

How will I be assessed?

Certificate

Address

London:
Lion Court Conference Centre
25 Procter Street
Holborn London WC1V 6NY

Manchester:
Regus Business Centre
3000 Aviator Way
Manchester Business Park
Manchester M22 5TG

Travel Information

When you book your course, we will send you a detailed map and directions that will enable you to find the venue without difficulty.

Additional Notes

Each course participant is entitled to a year of free post-course support via email with their course trainer.

To view the course testimonial(s): Please Click Here