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Better Business Writing£ 3951 dayLondon    19th 

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Course ID: 117136
 Trainer ID: 528

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Please See Below For Course Information On 'Better Business Writing'



Overview

Grammar and Punctuation Refresher:
Making sure your copy is accurate and grammatically correct.
Making the journey easy for your reader.

Connecting with your Reader:
Putting yourself in your reader’s shoes and identifying your
communications goals. What do you want readers to think,
say or do differently? Where are they starting from?
Gathering your thoughts and ideas. Making sure your report
covers all the angles.

Structuring a Professional Report:
How to get the order right. How to simplify complex ideas
and information. Finding the right tone of voice.
How to write for the busy ‘skim’ reader. Choosing layout
and vocabulary for maximum impact and clarity.

Writing Contact Reports and Emails:
Making sure your contact reports and emails provide a clear
and unambiguous record of decisions and agreements.
Perfecting your emails before you hit the ‘send’ button.

Who is it for?

A one-day workshop
on preparing clear, professional, authoritative
reports, emails, contact reports and notes of meetings.

Better Business Writing is an essential workshop for all PR
practitioners in the second or subsequent year of their
career. It gives you the skills needed to write with gravitas
and authority but without pomposity.

The course is a natural companion to Persuasive Writing,
which teaches you how to write documents that prompt
the reader to action.

What will I learn?

Delegates are given a toolkit of professional business vocabulary, grammar and style guidelines designed to help them produce
clear, authoritative business reports.

The course encourages delegates to write for dual goals: achieving the immediate aims of the document; and writing for the record.

Practical, supervised exercises underscore all main points.

• Use punctuation and grammar accurately
• Write clear, mature reports
• Communicate quickly with busy readers
• Write to inspire confidence

How will I be assessed?

A Certificate of Attendance available on request.

Address

Business Design Centre
52 Upper Street
Islington
LONDON
N1 0QH

Travel Information

Details can be found on henshallcentre.com

Additional Notes

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Terms of Business:

EarlyBird discounts, SuperSaver prices and all course dates.

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