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How to be a Publicity Hound£ 3951 dayLondon    12th 

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Course ID: 143638
 Trainer ID: 528

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Please See Below For Course Information On 'How to be a Publicity Hound'



Overview

What makes an attractive news story:
A fun, light and interactive session to get delegates thinking
about news from a journalist’s perspective.

It introduces the six categories of news.

Planning for Success:
A more technical session providing participants with the tools
to take a step by step approach to securing media coverage.
It introduces a basic template covering five key areas for
gaining the right kind of media coverage.

Grabbing your Audience:
A varied session, that explores the art of story-telling in
general. It then lays particular emphasis on grabbing the
audience’s attention from the outset.

Finally, delegates are shown how to develop narratives that
will help them tell the same story over and over again.

How to Sell any Story you Want:
A fun and fast-moving final session to finish the day on a
high. The session looks at 15 sure-fire ways of generating
coverage for even the most boring product.

Who is it for?

An intensely practical one-day workshop on how to get extensive editorial coverage for the activities of your employing organisation.

It is for both in-house PR executives and those in consultancy

What will I learn?

Delegates learn how to take a step-by-step approach to generating an endless flow of great media coverage on even the dullest subject.

They are shown a range of tricks and techniques that will enable them to create positive PR stories that editors will want to publish.

• Develop a strategic approach to securing
media coverage
• Think about news from the perspective of a journalist
• Identify the six types of stories that make the news every day
• Get the messages they want into the media

How will I be assessed?

A Certificate of Attendance available on request.

Address

Business Design Centre
52 Upper Street
Islington
LONDON
N1 0QH.

Travel Information

Details can be found on henshallcentre.com

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