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How to Audit Communications£ 4351 dayLondon 20th    

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Course ID: 150686
 Trainer ID: 528

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Please See Below For Course Information On 'How to Audit Communications'



Overview

Why do you need a communications audit?
Establishing communications as a management tool. The audit as part of developing communications strategy. What a communications audit can deliver.

The audit toolkit:
What can be audited? The different roles and types of both
quantitative and qualitative research.

A practical exercise shows delegates how to use the two types
of research for maximum impact.

Identifying key stakeholders and audiences. How to audit:
media relations; marketing campaigns; branding; internal
communications; publications; stakeholder relations; and
corporate reputation.

Evaluating the results:
Understanding the data. Using it to make practical changes.

Delegates undertake practical exercises that show how to
link data with making real improvements to communications
strategies and practice.

The communications strategy:
Establishing your baseline. Setting communications objectives and priorities. Develop measurements for communications.

Who is it for?

An intensely practical one-day workshop that gives you the skills to undertake your own audit and use the data to maximum effect.

It is for both in-house PR executives
and those in consultancy.

What will I learn?

Delegates gain a clear understanding of why it is important to measure the impact of PR and communications activity. They see how to use an audit to sharpen communication strategies.

They are given practical tools and tips for undertaking a communications audit.

Practical exercises use both qualitative and quantitative data, so that delegates can apply what they learn in their workplace.

• Audit all types of communications
• Evaluate the data and what it tells them.

How will I be assessed?

A Certificate of Attendance available on request.

Address

Business Design Centre
52 Upper Street
Islington
LONDON
N1 0QH.

Travel Information

Details can be found on henshallcentre.com

Additional Notes

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