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Please See Below For Course Information On 'Introduction to Internal Communications'



Overview

Why do Internal Communications Matter?
The role of internal communications and why they are
important.

How they link to PR, marketing and other
communications disciplines.

Internal Audiences:
How to identify different target audiences and their different
motivations.

How to use the ‘cycle of influence’ to plan a
‘communications journey’ for your audiences.

Media Selection:
The pros and cons of different media channels. How to use
blogs and wikis for internal audiences.

Great Employee Communications:
Why some newsletters fail while others are ‘must-read’.

How to create compelling content and use two-way
communication.

Choosing your Channel:
How to choose different communications methods (eg print,
face to face, electronic) and styles for different situations.

How the use of internal communications can make or break a
crisis or controversial situation.

Who is it for?

A one-day workshop on the essentials of internal communications
for PR practitioners and others who are new to this area.

Introduction to Internal Communications is, as its name suggests,
a first look at the vital discipline of internal communication. It
is for those who have never worked in this field.

Our one-day course on Managing Internal Communications is
more advanced. Even if your first job in internal comms is as
a manager, you should start with the introduction course.

What will I learn?

Delegates are shown the key channels for
successful internal communications.

They learn why internal communications are vital to organisational success rather than the ‘poor relation’.

They see how to deliver creative solutions against agreed objectives.

• Understand how internal communications contribute to organisational success.

• Produce newsletters, intranet features and other internal communications that get read.

• Create messages that connect with different audiences.

How will I be assessed?

A Certificate of Attendance available on request.

Address

Business Design Centre
52 Upper Street
Islington
LONDON
N1 0QH.

Travel Information

Details can be found on henshallcentre.com

Additional Notes

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