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Building Brands in the Digital Age£ 4351 dayLondon 19th    

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Course ID: 172961
 Trainer ID: 528

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Please See Below For Course Information On 'Building Brands in the Digital Age'



Overview

The Importance of Branding:
Brands and their role in society and in business. Why it is so
important to get it right.

Investing in branding to ensure a smooth entry into new
markets, maintain market share and differentiate your brand
in the marketplace.

Brands versus products and how one is so much better than
the other!

Brand Organisation:
The different business models required to support different
branding strategies. Corporate branding, endorsed branding
and branded businesses.

Characteristics of Strong Brands:
Brand clarity, consistency and leadership. Examining key
examples of some of the 21st century’s strongest brands and
why they are so.

Brand Positioning:
How to position your brand in the digital marketplace.

Writing a relevant mission statement. Creating a brand vision.

Developing brand values: both emotional and rational.

Understanding a brand’s DNA and core values.

Brainstorming techniques that can help identify your brand’s
personality.

Who is it for?

A one-day workshop on how to build strong, durable brand reputations in the online world of the twenty-first century.

It is equally applicable to in-house PR or marketing executives and consultants.

What will I learn?

Branding has often been described as a true expression of democracy. Brands simply compete for customer choice. No rules.

No regulations. The digital age has brought about a massive shift in the competitive environment for branding.

This course examines the techniques and strategies needed to build powerful, long lasting brands in the 21st century.

• The importance of branding to your target audiences, both b2b and consumer.

• Understand the key elements of building
and maintaining a brand

How will I be assessed?

A Certificate of Attendance available on request.

Address

Business Design Centre
52 Upper Street
Islington
LONDON
N1 0QH.

Travel Information

Details can be found on henshallcentre.com

Additional Notes

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