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Creativity in PR£ 3951 dayLondon   21st  

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Course ID: 34180
 Trainer ID: 528

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Please See Below For Course Information On 'Creativity in PR'



Overview

Understanding Creativity:
The nature of creativity. How to recognise the gift in each of
us. Escaping mind sets. Ways to look beyond self-imposed
assumptions.

The four stages of the creative process. How to open up
options and discover a whole new world of possibilities.

Organising Brainstorming:
Simple systems for creating an atmosphere in which
creativity can flourish.

Blockbusting. Lateral thinking. Reversal techniques.

Concept challenge.

How to trigger unexpected connections and escape straight
line thinking.

Creative PR Plans:
Setting clear objectives for your creative effort.
Understanding the mind sets of your target audiences.
The dangers of free spinning creativity. Setting the right
tone for creative thought. How to apply it to solving public
relations problems.

Creating Opportunities:
Using creative thinking to increase openings for your public
relations work and to grow the business opportunities
available to you.

Using creative analysis to overstep boundaries.

Who is it for?

An intensive one-day professional development workshop on the nature of creativity and how to apply it to PR.

It is for both in-house PR executives and those in consultancy

What will I learn?

Delegates are shown a framework for understanding the process of creativity and applying it to the PR function. They identify the key components of creative thought and the critical importance of focusing on stated objectives.

They learn proven methods for facilitating group brainstorming sessions, as well as techniques for tapping into their creative gift,
a rarely trained but defining characteristic of successful PR executives.

• Recognise opportunities for creative problem solving.

How will I be assessed?

A Certificate of Attendance available on request.

Address

Business Design Centre
52 Upper Street
Islington
LONDON
N1 0QH.

Travel Information

Details can be found on henshallcentre.com

Additional Notes

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