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 Trainer ID: 528

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Please See Below For Course Information On 'Effective Press Relations'



Overview

The New Media Landscape:
How the media landscape is changing. How PR practitioners
can tap into the new opportunities this presents to build
lasting relationships.

Understanding how various categories of media operate.

Pitching your Story:
How to approach a journalist with your story. Getting the
timing and tone right. Tips and techniques for making your
pitch more effective.

Developing compelling story angles. Mastering a system for
understanding what makes news.

Organising Effective Press Events:
When to use press events to make an announcement. The
advantages and disadvantages of events. Selecting the right
event for your announcement.

Building creativity into event planning. Logistics management and quality control.

Communicating through the Media:
Becoming a media resource. Effective interview technique.
Driving the agenda and dealing with negative issues.

Who is it for?

A one day workshop on establishing and maintaining good
inside track contacts with key journalists.

Effective Press Relations is for PR practitioners whose press
relations experience to date will probably have centred on
press releases, backed up by telephone contact, but now wish
to increase the quantity and quality of their coverage.

The course is self-contained. It is not necessary to have taken
any of our other courses before coming on this one.

What will I learn?

Delegates see why some PR practitioners seem to get better coverage than others.

They learn simple techniques to improve relationships with key journalists.

They are taught how to drive agendas and set up line manager press interviews that stay on track. They are shown how to
handle negative coverage and crisis situations with integrity.

• Establish firm, lasting contacts based on mutual respect

• Stay in touch even when there is not a lot happening

• Pitch their stories effectively

How will I be assessed?

A Certificate of Attendance available on request.

Address

Business Design Centre
52 Upper Street
Islington
LONDON
N1 0QH.

Travel Information

Details can be found on henshallcentre.com

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