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Developing PR Strategy£ 4351 dayLondon 11th    

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Course ID: 34184
 Trainer ID: 528

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Please See Below For Course Information On 'Developing PR Strategy'



Overview

Understanding Excellence:
International research into what makes for excellence in PR
strategy. The key criteria for establishing excellence.
The role of the techniques of Campaign Based Management
in establishing excellence.

Issue Analysis:
Simple systems for identifying matters which are affecting
your corporate reputation, or may do so in the foreseeable
future. These matters may be issues, or may be previously
unconsidered contingencies which must be prevented from
becoming crises.

How to guide corporate debate on prioritising these matters
and on allocating resources to their handling.

Becoming the Responsive Organisation:
Establishing cost-effective dialogue with your organisation’s
stakeholders. Creative methods of listening to what your
audiences have to say to you without having to conduct very
expensive research.

Establishing Management Involvement:
The crucial importance of formalising the contribution of top
management to public relations strategy.

Who is it for?

An intensely practical one-day workshop on prioritising multiple PR campaigns and winning management support for your choices.

It is for both in-house PR executives and those in consultancy.

Developing PR Strategy gives a top level view of public relations
activity. It is particularly complemented by two courses on
detailed action planning.

Managing PR Campaigns covers the techniques needed to
produce and implement a proactive PR campaign plan. Crisis
Management deal with contingency planning

What will I learn?

Delegates get a framework for identifying the key campaigns on which proactive time is best spent, preparing for issues which
could become critical and handling reactive work in the press office.

They learn proven methods for involving top management in
the PR decision making process.

This is a top level course. It is for senior executives responsible for the whole of, or a large part of, the PR function.

• Establish management liaison systems

How will I be assessed?

A Certificate of Attendance available on request.

Address

Business Design Centre
52 Upper Street
Islington
LONDON
N1 0QH.

Travel Information

Details can be found on henshallcentre.com

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