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Effective Press Release Writing£ 3951 dayLondon 18th 22nd 4th

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Course ID: 34189
 Trainer ID: 528

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Please See Below For Course Information On 'Effective Press Release Writing'



Overview

Understanding Press Releases:
The purpose of the press release. The value of the release to the press.
Understanding news values. The importance of targeting. Why releases are personalised.

Structuring an Effective Release:
The vital importance of the intro. The shape of a good release. The role of quotes. The importance of notes for editors. Writing to length. Adding photographs and other illustrations. How to present a press release.

Effective Writing Style:
Choosing vivid language. Catching the eye of the reader.
Avoiding jargon. Writing news copy. Writing for the reader.

Practical Press Release Writing:
Delegates work on a number of releases on topics of their
own choosing. These are critiqued and polished by the tutor,
and the whole group, until each delegate works out their own
style.

This practical work takes up a substantial part of the day.

Who is it for?

A workshop on producing press releases with the maximum potential for getting coverage even for the least promising of stories.

Effective Press Release Writing is a natural follow-up to the
introductory session on our two-day course, Fundamentals for
PR Practitioners. It builds the technique needed to maximise
coverage for each story.

Each course is self-contained. They can be taken in any
sequence. However, the greatest benefit will be derived if
Fundamentals for PR Practitioners is first.

What will I learn?

Delegates get a clear framework for writing excellent press releases.

They learn how to target their releases and write to catch the interest of a journalist.

The structure and presentation of a good release is covered as well as the writing style needed to produce good copy.

• Write crisp, clear copy that will catch the eye of a journalist

• Structure a press release that can be understood with a quick scan

• Banish long winded sentences and jargon

• Tailor their release

• Lay out

How will I be assessed?

A Certificate of Attendance available on request.

Address

Business Design Centre
52 Upper Street
Islington
LONDON
N1 0QH.

Travel Information

Details can be found on henshallcentre.com

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