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Fundamentals for PR Practitioners£ 5952 daysLondon   13th  

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Course ID: 34204
 Trainer ID: 528

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Please See Below For Course Information On 'Fundamentals for PR Practitioners'



Overview

Why Companies Pay for PR
The role of reputation in competitive strategy. How good PR
helps a company grow.

The Principles of Marketing
The role of brand image. The relationship between PR and
marketing. The four Ps; the product life cycle; cognitive
dissonance; selective perception; and why they are important.

Understanding Corporate Communication
Why some campaigns fail and others succeed. The difference
between corporate personality, identity and image. Why it is
crucial.

Understanding PR Strategies and Tactics
The structure and critical elements of a PR plan. The vital
importance of timing.
Working with the Press and Media
Wherever possible, this session is given by a visiting journalist
What journalists want from PR. How news is gathered. How
newspapers are organised.

Working as Part of a Team
Liaising with colleagues and clients. Using the “closed loop”

How to Write a News Release

Presenting a News Release

Maximise Coverage

Handling Journalist Enquiries

Using Photography

Who is it for?

An intensely practical two-day workshop covering the essentials of public relations.

It is for both in-house PR executives and those in consultancy.

What will I learn?

Delegates gain a clear picture of public relations as a management discipline. They are taught to identify what their employing
organisation and also the press and media are trying to achieve. They learn practical skills needed to operate effectively.

• Understand what an organisation is trying to achieve with its PR

• Focus PR effort on defined aims

• Understand what the press want from PR

• Write press releases that get coverage

• Work with journalists to maximise that coverage

How will I be assessed?

A Certificate of Attendance available on request.

Address

Business Design Centre
52 Upper Street
Islington
LONDON
N1 0QH.

Travel Information

Details can be found on henshallcentre.com

Additional Notes

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