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Copy Writing£ 3951 dayLondon 12th  25th 

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Course ID: 43790
 Trainer ID: 528

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Please See Below For Course Information On 'Copy Writing'



Overview

How Copy Writing Works:
Identifying your audience. Locking on to their attitudes, opinions and beliefs. Conveying messages accurately but persuasively.
Choosing words to get the response you want.

The pivotal value of brevity.

Getting the Message Across:
Composing headlines that work. Structuring copy to make it both attractive within a print design and easily readable.

Writing for the busy reader. Focusing messages on benefits to the reader, not features of your products or services.

Selling the sizzle rather than the steak. “Selling” a message, like: “Don’t drink and drive,” or: “Book early for the shareholder meeting,” as if you are selling a product.

Making the Message Work:
Choosing the format for your message. Are you trying to: persuade; sell; provide information; entertain; all of these?

How to write copy which best communicates the emotion that readers should experience.

Who is it for?

A one-day workshop on writing effective, persuasive copy.

How to market your product or organisation using brochures and leaflets.

Copy Writing provides an opportunity to learn the skills of
writing compelling copy that gets the chosen message across.

A significant portion of the seminar is taken up with practical
exercises that use delegates’ own materials. This gives them
confidence when structuring copy for their chosen target
publications.

What will I learn?

Delegates gain practical advice on how to formulate and structure effective marketing support copy.
This will most likely be used in marketing support literature, such as leaflets and brochures, but could equally apply to
advertising copy and other promotional material.

• Highlight products or services

• Analyse and target audiences

• Inform, persuade and convince

• Judge when to break strict rules of grammar or punctuation in order to communicate effectively

• Convey messages

How will I be assessed?

A Certificate of Attendance available on request.

Address

The Business Design Centre
52 Upper Street
Islington
LONDON
N1 0QH.

Travel Information

Details can be found on henshallcentre.com

Additional Notes

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