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Writing for an Intranet£ 3951 dayLondon    27th 

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Course ID: 163689
 Trainer ID: 528

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Please See Below For Course Information On 'Writing for an Intranet'



Overview

Writing and Thinking like an In-house Reporter:
The differences between writing copy for print, for the web
and your intranet site. How to write and shape intranet
articles that get read and remembered.

The key components to your story. How to grab the reader’s
attention within five seconds. Correct copy length. When and how to include quotes.

Using headlines, cross-headings, photographs, graphics and
cartoons to attract readers.
Finding a style, voice and tone appropriate to your organisation.

Commissioning Contributions from Colleagues:
How to brief colleagues contributing to your site. What to ask for. How to ask for it.

Issues to be addressed and avoided.

The importance of deadlines.

Controlling the Length of Contributions:
Reducing long, routine, contributions to a manageable length
without upsetting your colleagues. Editing contributions to a
length and quality that is likely to be read.

Providing guidelines that deliver effective articles.

Who is it for?

A practical one-day workshop on the particular demands of
writing/editing/commissioning quality content for Intranet sites.

It is designed for any PR executive responsible
for generating intranet-based material.

What will I learn?

Delegates are shown methods for producing professional standard content for intranet pages.

They learn proven techniques for creating effective on-screen text.

This is not a technical course. It does not cover web-age construction or html. It concentrates on the words used and messages conveyed on your internal site.

• Write a memorable copy that grabs the attention of your intranet readers.
• Write and think like an ‘in-house’ journalist/editor
• Turn routine themes into an energetic copy.

How will I be assessed?

A Certificate of Attendance available on request.

Address

Business Design Centre
52 Upper Street
Islington
LONDON
N1 0QH.

Travel Information

Details can be found on henshallcentre.com

Additional Notes

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