Overview

Users visit your website primarily for its content, not for its technical brilliance. And the editor's role is crucial in creating and maintaining this content. This two-day course will provide guidance and techniques essential to keep users coming back to your site time after time. It will enable editors and writers to:


* provide online content in a manner that draws in readers
* edit text published in other media so that it can be published online
* understand the jargon that web designers and technical staff use.


You will gain insight into the capabilities and limitations of web technology - and how to exploit these as an editor. From how to organise and structure content to the details of writing and editing for an on-screen audience, you will learn how to develop a site that sings.

Who is it for?

Editors, writers, publicity and marketing staff who have a responsibility for web content and site design.

What will I learn?

Day one

* Audience:
o The Web audience
o Your audience: demographics, psychographics and technographics
o Competitor analysis
o Usability testing
* Site structure:
o Information architecture
o Maintenance, updating and scalability
o Page structure
* Connecting with readers:
o Finding the right style
o Powerful weapons for web writers
o Changing your perspective
o Understanding your readers' missions
* Getting the words right
o Boosting readability
o Writing effective opening paragraphs
o Things to eliminate
o Writing key web pages.

Day two

* Links and Interactivity
* Search Engine Optimisation: Writing to be found
* Access Issues
* Repurposing for the Web
* Website critiques exercise
* House style guides.

How will I be assessed?

You will not be assessed, but will recieve a certificate of attendence.

Address

The Publishing Training Centre
Book House
45 East Hill
London
SW18 2QZ

Travel Information

Please visit our website.

Additional Notes

Please visit our website for a range of discounts available for our short courses.