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Writing for the Web£ 3951 dayLondon21st 23rd   

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Course ID: 34213
 Trainer ID: 528

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Please See Below For Course Information On 'Writing for the Web'



Overview

Essentials of effective online copy:
Short copy and what this means online. An integrated
approach to selecting online platforms and media. Audience,
purpose, content types, word choice and structure.

How to use a simple communications model to empower
your writing. Appealing to humans and robots. Finding your
style and tone of voice.

Readability and navigation. Online reading behaviours.
How to write and use headlines and sub-headings.

Establishing your web site copy strategy:
What must your content achieve? Formatting, layout and
style. Readability. Static, dynamic and changing content.
Keeping your copy fresh.

Constructing targeted content: interest; depth; and
searchability. Measuring the effectiveness of your content and
copy. Web site success factors and what to avoid.

Writing for the social media:
Conversational marketing. What is it? How do you apply it?
Establishing your social media copy strategy. Sharing and
caring, not telling and selling.

Authenticity and personality

Who is it for?

A one-day practical workshop on the particular demands of writing quality content for web pages and other online communications.

Writing for the Web is a practical, jargon-free course on content,
messages and words. It does not cover any technical aspects of
building web sites nor in-depth, advanced SEO techniques.

It complements Effective Blog Writing and Writing e-Newsletters.
All courses are self-contained and can be taken in any order.

What will I learn?

The online world changes all the time, with many places where people and organisations can connect and communicate.

This workshop gives delegates the essentials of writing powerful, effective short copy. It shows them how to apply these principles
when writing for today’s web.

Delegates study real examples of current web writing. They are welcome to use their own materials on the writing exercises.

• create attractive, purposeful content and copy, using various frameworks.

How will I be assessed?

A Certificate of Attendance available on request.

Address

Business Design Centre
52 Upper Street
Islington
LONDON
N1 0QH.

Travel Information

Details can be found on henshallcentre.com

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