Overview

Getting to Grips with Grammar:
A look at the foundations of effective writing. A friendly
introduction to the most common mistakes made with
punctuation. A chance to practise the basic skills that are so
important.

Business Writing:
Some of the pitfalls of bad business writing. How to
ensure that complex information is being delivered in an
understandable format. Focusing attention on the needs of
the reader. Better business letters.

Writing to Motivate:
Using the motivated sequence outline system for persuasive
letters. The ten commandments of effective communication.
Using a reader centred structure.

Reports that get Read:
A look at the various structures of reports. Specific examples
of formats for different levels of reader. Ways to clarify
complicated subjects.

Practical Sessions:
Each session takes the form of demonstration, discussion
and practice. Examples are shown of good and bad practice.
Delegates prepare their own letters, emails and reports.

Who is it for?

A one-day workshop that focuses your writing on persuading a busy reader to share your point of view and act as you wish them to act.

Persuasive Writing makes your writing easier to understand. It
is for writers at any level who wish to streamline their writing.
Its principles are equally applicable for all audiences.

The course is self-contained. Its content complements all
other writing courses.

What will I learn?

Delegates learn to express themselves clearly.
They structure letters and reports with language and style that is entirely focused on calling the busy reader to action.

They learn to deliver complex information simply and hold attention right through to the call to action.

• Write persuasive letters, emails and reports
• Structure written communication to deliver information easily and carry busy readers to a desired conclusion
• Write effective e-mails
• Write clear, stylish business letters

How will I be assessed?

A Certificate of Attendance available on request.

Address

Business Design Centre
52 Upper Street
Islington
LONDON
N1 0QH.

Travel Information

Details can be found on henshallcentre.com

Additional Notes

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